Starting a new blog has a chicken-and-an-egg problem: it’s a waste to write content no one is reading, but if you don’t write content, no one will come to read it. I have recently start 4 blogs – see links on the sidebar – and have been going through this process with each of them.
Presented here are 9 ways to get readers to come to your brand new blog.
- Guest post on established blogs – This is the first suggestion everyone makes. Give readers of an established site a taste of what you’re offering. The ones who like it should start coming to your site. Many established blogs are excited to get high quality, fresh content for free and are happy to run your post. Do a Google search on “blog guest post” and read some of the write ups on the first page.
- Comment on relevant blogs – Find as many blogs as you can that write on a similar topic to yours. Visit them, read their posts, and leave comments. Often time the blogger herself will be interested in a new commenter on their site and look at your blog. This many lead to a post from your site being featured in a weekly round up, a guest post offer or something else that will help you establish your blog.
- Start tweeting – I resisted getting into Twitter for the longest time, but broke down when I was starting my new blogs and wanted to let people know what I was doing. It’s easy to setup a Twitter account and to get WordPress to automatically tweet your posts. Spend some time on Twitter, engage in conversation with others in your topic area and you should find people start coming to your site from it.
- Buy advertising – I’m EXTREMELY cheap, but if you are committed to blogging, plan to run your site for the long term and want to accelerate your growth, this is one way to pay to do it. Stumbleupon, Google Adwords, Reddit advertising and Facebook advertising are all ways you can target your blog to a very specific group of people with an interested in what you’re writing about.
- Reddit posts – This is controversial and Reddit really doesn’t like to be advertised to. There are subreddits that will be perfectly targeted to what you’re writing about. Submitting your blog or specific posts is very likely to upset people there and will possibly get you banned from the subreddit. That being said, I’ve gotten as many pageviews from a Reddit submission as I have from a guest post, and they are MUCH easier to set up. The Reddit term for blog submissions is “blogspam”. Read up about the subreddit you’re thinking about posting in and gauge how upset they will be.
- Make a Facebook page – This assumes that you aren’t blogging anonymously, but you can try to get your friends and family to form your initial readers. Make a page specifically for your blog. It’s fairly easy to set up WordPress to automatically post to it. Post a status update in your main account letting people know what you’re doing.
- Create a signature with a link to your blog for forum accounts – If you’re engaging on relevant forums, add a link your blog there. If people like your comments, they’ll possibly come to your blog to have a look.
- Link to Your New Blog From an Established Blog – If you’re lucky enough to already have a blog with lots of readers, they would be a great source for the initial audience of your new blog. Even if there isn’t a natural overlap, some of your readers will have an interest in both areas. The Google juice from your established blog will help get organic traffic started too.
- Write Great Content Regularly – At the end of the day, this is the best and only way to establish a new blog. If what you’re posting isn’t worth reading you’re wasting your time. If it is worth reading, eventually people will discover it and you’ll get readers. The other 7 activities will simply accelerate this process.
How have you been trying to get your initial readers to your blog? What has worked and what hasn’t?